The Fifth & Broad team is composed of individuals committed to helping others. We know the value in building relationships with the clients we serve, and each member is committed to providing excellence to the client every step of the way. Our goal is not just make sure the project is done, but that it’s done well.
Most productions include interviews with leaders, team-members, and sometimes even clients. In addition, our team captures b-roll, the silent, auxiliary footage that is placed overtop of an interview to keep viewers engaged and illustrate the topic on which a subject is speaking.
5&B has experience producing:
5&B is more than simply a video company, we also have photographers on staff that have vast experience in many different subject matter including:
We take responsibility to fully prepare and plan for each piece of content that will be delivered. This often includes outlines, ideation, and more which serve to prepare our team for each production and ensure a stronger final product. 5&B creates the production schedule for each production and prepares questions for all interview subjects.
Our team has the expertise and experience to help develop a full-scale content strategy. Including createing high-level goals and objectives, a content calendar, and manageing the whole process.
Creating beautiful videos and photos mean nothing if they aren't utilized in an effective way. When clients are unsure what they need in terms of content on a micro-level, we are capible of providing the resources and expertise to help them develop a winning and effective strategy.
Naturally, most of the projects we produce includes some type of video editing. When we are crafting videos, we utilize our StoryDraft process to guide editorial to ensure the message is clear and the footage carefully curated.
Our video editors craft each video to achieve the objectives detailed through the pre-production process. In addition, as a part of the editing process, our videos go through a mastering process which includes color-correction and audio enhancement.
Services Include:
Our team has FAA licensed and insured drone pilots available to capture both aerial photo and video content.
Things we've captured from the sky:
We believe that video content is most effective when it has been carefully crafted. This process streamlines the video editing process and ensures that content always remains on message.
The first step is to understand the objective. This means understanding the mission, the marketing objectives, and how a particular creative projects fits into the overall goals of the organization. At this step, collaboration is key. Our team makes sure there is clarity in the project description and primary objectives.
Each video 5&B produces starts with the story: what is the big idea? Every video is produced with this question in mind. For that reason, our videos go through our StoryDrafting process which means that each story is told with words. This means thinking through script ideas, organizing interview subjects, b-roll ideas, music bed, and more.
After the interviews have been digested, our team begins creating what we call a StoryDraft. The StoryDraft is a document that compiles the essential information that will be used by the Video Editor for post-production. This includes interview clips, b-roll ideas, target length, mood, and much more. With this document in hand, the Video Editors can focus on what they do best and streamlines the process. Approaching each project in this way is critical to our process. This ensures that the story is established before moving on to other post-production video editing.
