If there’s one word you don’t want to hear when it comes to content marketing, it’s this: stale.
Stale. There, I said it.
What do we mean when we talk about content being stale? What are the traits, or characteristics that your content has with a past due, half-eaten loaf of bread you meant to throw out last Tuesday? It’s simply this: content that was once working, once nourishing your website or social media, is now out of date. This could be for many reasons. It could be that the content that was once shimmering, is now out-of-date. It could be that you’ve had staff overhaul or location changes. It could also be that what once was the great content you had has now been shared 2 or 3 or 12 times and needs a facelift.
Whatever the reason, the good news is that there’s a problem and something needs to be done.
Enter: Digital Monthly
Overcoming this staleness is why we created our product offering Digital Monthly. Digital Monthly is our antidote to the pull of the stale. We discovered that if we could create a steady stream of content for our partners, it would help them have a steady diet of content that would overcome the limitations that inevitably hit when the content pipeline has been exhausted, but doing so in a way that is cost-effective and something that they could build around.
How do we do this? Through three simple steps.
First, we listen. We get to know our clients through an evaluative process that examines their marketing goals, current needs, future plans, and more. As we listen, we’re developing ways that we can come alongside these clients as partners to make sure that we’re producing content that moves the needle.
Second, we plan. Each month our clients receive an email letting them know the sorts of content we plan to capture, and the direction we’ll take. Since business needs are always shifting, we are flexible alongside you. Some months are light and require less work; others are more intensive and require special sessions. Regardless, we work alongside you in our planning to make sure we’re producing content that is what you need.
Finally, we execute. With our team, we are able to help you with whatever content needs you have, whether it be photo or video. Need some fresh photos for Instagram posts? We can do that. Need bumper ads for YouTube? We’ve got you covered. Whatever it is that you need, we’ll get it to you.
Death to the Stale!
So what will you do? Are you going to keep using those stock photos on your website or opt for something that is fresh and new? Do you really need that half-eaten loaf of bread that expired last Tuesday? Or is it time for something new?
Curious if Digital Monthly is right for you? Reach out to us and let’s talk!